Socrates Says

The Beginning of Marketing

The starting point for market segmentation is the information necessary to determine the potential of each client in the market place to be covered. To determine that in the equipment world we have to obtain a complete and accurate working machine population. This is the usual starting point for any good marketing information in the […]

Market Coverage

Being all things to all people has long been impossible. Yet many dealers continue to operate without a strategy for market coverage and as a result continue to do what they have always done. Treat everyone the same, until that special customer has a problem. To make matters worse for our customers – somewhere in […]

A Personal Note

It is Saturday and one of my favorite events is what I call a “Man Date.” This is when my grandson and I go and have our haircuts. It started when my daughter began to have trouble getting him to sit still for his haircut. So off we went for his first trip to the […]

The 2nd Weekend of March

Well here we are – the second weekend in March – spring forward time. The clocks go forward one hour Saturday night – just what we all need – one less hour of sleep. Oh well. The week was a good one. The only exception was a trip in which the winds of spring interrupted […]

Friday Filosophy #2

Great souls have wills; feeble ones have only wishes – Chinese Proverb You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars – Henry Ford All dreams come true if we have the courage to pursue them

Words of Wisdom #2

I started working – an actual on a daily basis job when I was fifteen years old. Yes I did a bunch of stuff before that but I don’t count it. Sometime in those early years I took on this Sleeism #2. It has been heard by anyone who has ever worked with me or […]