Marketing Missiles v1.3

Jul 25, 2012 | Marketing

Well we have segmented the market and established territories for salesmen. And we have determined through Simon Sinek that “Why” is the key question in sales so what happens to all our conventional selling techniques? The usual features and benefits and the call to...

Marketing Missiles v1.2

Jul 20, 2012 | Marketing

Service-Dominant Marketing has a series of interesting position papers in it each of which poses thought provoking concepts both past and present. Let’s look at market coverage. We started in the equipment world with salesmen; there were rarely any women, each of whom...

Marketing Missiles v1.1

Jul 15, 2012 | Marketing

Last year I was introduced to a book on marketing “The Service-Dominant Logic of Marketing” by a friend in Asia. This book is a compilation of a series of papers in academia on marketing both from a historical perspective and currently. This evolution has gone from...

Marketing Missiles v1.0

Jul 6, 2012 | Marketing

I wonder how many people understand marketing in the Product Support world; what is that? Is it advertising or sales campaigns? What is it? Well my hope is that through this blog we can have more people think about the marketing of parts and service. I will start with...

Data Mining – Statistics

May 8, 2012 | Business Services, Consulting Services, Marketing

With all the data available to us and the lack for many of us of acquiring information, we should look at the branch of Mathematics called Statistics. With statistics you are able, amongst other things, to predict events or activities. It is all based on probability...
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