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A Pathway to Purpose Through Learning

A Pathway to Purpose Through Learning

We are all consumed with plans and budgets and objectives. We do them predictably and rigorously at least once a year. Most of us have mission statements and vision statements posted on boards throughout the company. Yet I wonder how many of us have a purpose. Not only that, how many of us know how to find our purpose? I submit that you can find a pathway to your purpose through learning.

Let me start by explaining what I mean by a “sense of purpose.” A sense of purpose is the motivation that drives you toward a satisfying future. It also helps you get the most from the things that you do and achieve in the here and now. Alright that is reasonably clear but how to I get a sense of purpose? That is a problem. Only around 25% of American adults cite having a clear sense of purpose about what makes their lives meaningful, according to one analysis of the subject in the New York Times while 40% claim neutrality on the subject or say they don’t. A study in 2010 by Applied Psychology found that individuals with high levels of eudemonic well-being – which involves having a sense of purpose along with a sense of control and feeling like what you do is worthwhile – tend to live longer. A 2016 study in the Journal of Research and Personality found that individuals who feel a sense of purpose make more money than individuals who feel that their work lacks meaning. These studies and findings tell us you don’t have to worry about making money or being happy, just find your own sense of purpose and pursue it.

What is your purpose in life is a different kind of question isn’t it? It isn’t what do you do or how do you do it or even why you do it. It is what is your purpose. Now that is a real poser. How many of you ask your team members what they believe their purpose is in life? I don’t imagine any of you do. That is much too much of an invasion of what we determine is our “private” space. How are we supposed to know if any of our team are fulfilled in their job or is it “just” a job?

That has been on my mind recently as we slowly come out of the funk that this pandemic has put us in. I have written in the past that we need to push forward. We need to show resilience and strength and continue to serve our customer needs. After all they all struggled to make a living and make ends meet themselves. We need to be strong and present for them.

Recently I read a document about learning from Kinsey Consulting that got my attention. Unilever was the subject of the article and it dealt with creating “an engine of success which is fueled by continual learning.” They are trying to create an atmosphere “where purpose and skill travel the same path.” The consumer goods giant believes that the engine of success is fueled by continual learning. Part of reimagining organizations is the ability to create an atmosphere where purpose and skill travel on the same path.

At Unilever, that’s being accomplished through the company’s Future Fit initiative launched earlier this year, says Leena Nair, Unilever CHRO (Chief Human Resources Officer). Every person in the company has this plan, which contains four elements, she says. Employees start by identifying their purpose. “We feel that people learn best in areas that they feel purposeful about,” Nair says.

From there, the plan addresses employees’ energy level and overall well-being, and how they can improve both; leadership training and areas of development; and, lastly, actual skills. Nair says Unilever has created a learning pathway for all positions within the company. “We think our approach is unique and well suited for the environment we’re in,” she says. “There’s too much noise right now about what to learn; there’s too much coming at employees.” Being actively involved in the process allows employees to take ownership of their career. “It’s not something being done to them,” she adds. “It’s them embracing the change they need, and the company needs, to move through and past this pandemic.”

This is the direct purpose of our job function skills assessments. Although there are many paths for business to follow there is no one path that is perfect for everyone. It seems to be quite clear, however, that there is a need for a clear purpose, a strategy that everyone is aware of and a strong emphasis on learning. That is what we are aiming to do at Learning Without Scars. Our purpose is to help employees think about and understand their individual potential. Then to provide each employee the learning tools, the assessments and classes, that will help them work towards achieving that potential. It is not an easy road to pursue. It is a path that requires a lot of self-discipline and hard work. It is a path that we are on with each and every one of our employee and business clients. Our purpose is clear. Who wants to join with us on this journey?

 

The time is now.

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Learning from Old Lessons

Learning from Old Lessons

In today’s guest blog post, we introduce Bruce Baker on the topic of learning from old lessons.

Bruce holds a Masters in Industrial Psychology and is a behavioural business strategist, coach, and change agent. He brings you a wide-ranging skillset in business operational design, planning, and execution, with significant success in leveraging the only growing capital asset a business has– its people.

With over 23 years of experience working with Fortune 50 and Fortune 500 companies in a wide variety of industries, Bruce focuses on working closely with anyone from new entrepreneurs, business owners, CEOs and their leadership teams.

Your time with Bruce will give you new and fresh insights as he rejects traditional methods of business coaching and consulting while providing you with a very unique and enlightening perspective on how to view and build your business. Bruce will work with you to see what your business is made of and then recognize and address its strengths and vulnerabilities, allowing it to grow with minimal or no risk at all.

Learning from Old Lessons

I would like to welcome those of you following the Learning Without Scars blogs. Welcome to my musings on what is called the Chronicles of Business Leader. My name is Bruce, and I work with Business Leaders and their leadership teams to help them scale-up, start-up, or fix-up their respective companies.

In my blogs, I will focus on discussions I’ve had with business leaders about their challenges and how they have and are becoming successful.

Previously I discussed the reason for ongoing business failure. This is due to a single focus on the non-human aspects of a business (systems, tools, programs etc.). The focus must start with the human element first (i.e., Business leader/C.E.O.) and then the non-human factors. When the business leader understands and identifies with a solution, success is inevitable!

The experience I had this week highlights the usefulness of a powerful tool and technique. Using this tool positions a business leader for massive success.

Many call it “being discipline,” “maintaining focus,” or “not being distracted.” These terms apply to business success but have not aided the business leader.

This week, I want to share an experience I had with a business leader named Robert. Rob owns and operates a mid-sized heavy equipment dealership business he started up almost 10-year ago. I’ve been working with Rob to help him scale his company for over four months now.

When Rob and I started talking, he struck me as an intelligent and well-read man. He could rattle off all the latest and greatest business and leadership books and related tools and systems. Business leaders I had and continue to work with referred Rob to me as I was “the guy who helped business leaders achieve instrumental success.” I asked Rob why he had not used any of these great ideas and best practices he learned about in the books. His response to me was simple but not surprising. He said, and I quote, “I can’t seem to find the time, and when I have some time, I get distracted by other things. I may have a challenge with Attention Deficit Disorder…not sure.”

Regardless, Rob’s business was about to tank if he could not take what he knew and make it a reality in his company. I gave Rob a concept and tool a few weeks ago that made all the difference in him gaining traction.

The concept and tool are not new but initially came from a person named Dwight D. Eisenhower. As many of you know, Dwight was the 34th President of the United States. Before becoming President, he served as a general in the US Army and Supreme Commander during World War II. He had to make tough decisions about which of the many tasks he should focus on each day. This led him to the Eisenhower principle, which prioritizes urgency and importance. Go to www.Eisenhower.me/Eisenhower-matrix for further information.

So, how did Rob benefit and continue to benefit? Simply put, most of us are told to work on our time management skills. Frankly, the term “time management” is not aligned with how our human brains work. I said this to Rob, and he was taken back by my comments asking what the solution was if not for managing one’s time. I asked Rob how many people he knew that attended a time management course and were great “time managers”? Rob smiled and said, “true enough, but what then is the solution?” I responded and said, “task/action management.”

Actions and the commitment we make to take these actions are tangibles that our minds are designed to handle well. The brain can take hold of and then work through what and why something needs to be executed.

Asking “why” a task/action needs to be executed uses the powerhouse combination of the logic and emotion that makes action happen. Without the rational and emotional elements working together, failure to execute continues.

So how did Rob make this successful? Well, like most humans, once suggesting this to Rob, it was the last time we spoke about it after a few weeks. Yes, this was by design, but for a good reason. I followed up with Rob in one of our sessions a few weeks later and asked how his “Action Management” was coming along. He responded by saying, “it’s not.” I told him that this was normal and not to give himself a hard time about it. I then worked with him to show how he could make execution happen. This is how I explained it to him:

  1. Actions in any business are almost all important/relevant in some or another way. Trying to make a specific task less or more important is challenging for Spending time figuring out the amount of “importance” takes up a lot of energy. This makes people abandon their commitment to making something happen. Why? Because all these “important” tasks accumulate in our heads and stay there. This creates an emotional lens when making decisions increasing stress and feeling overwhelmed. The next thing we know is that we have done nothing to achieve traction in the business. So how do we distinguish all these important actions and avoid inaction?

 

  1. This is where the level of “urgency” falls into the The word “urgency” doesn’t always engender a feeling of “calm” for many. The term “urgency” means the time to execute an action/task(s). Start by asking yourself if the task/action is important/relevant. Then, ask how “urgent” the task is (i.e., when the task must be completed). Splitting this in your mind separates the emotional from the logical. This is where the “magic” starts to happen!

The sheer number of items Rob had on his to-do list was staggering! No wonder the poor guy was paralyzed! Rob’s list (and I kid you not) had over 130 items, and to no surprise, each item was “important.” So, I commented, “If everything is important, nothing is…”

We worked through the to-do list for about two hours. In a matter of days, Rob managed to achieve traction on what needed to get done. He has started to make profound impacts in the business and has begun to see significant results. Rob’s interpretation of himself shifted from being disorganized and distracted to someone entirely different. He now has his weekends to himself and finally started to increase his business volume in a matter of two weeks! This success is and continues to be due to Rob connecting the positive impacts a tool and system have on himself and his business. This impact has also created a snowball effect that has enhanced his team’s performance and other areas of his business.

Last week, Rob mentioned that the number of sales leads that week increased by almost 45%. He said this was due to him “finding time” to work on a lead magnet that finally produced results.

For more information on the tool and process, please email info@4workplaces.com

I hope you found this information helpful and look forward to seeing you again soon.

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Preventative Maintenance and the Service Agreement, Part 1

Preventative Maintenance and the Service Agreement, Part 1

In Part 1 of a two-part blog, guest blogger Ross Atkinson talks to us about preventative maintenance and the service agreement.

 

There is a phrase you may have heard of before: it’s called preventative maintenance. If you are in the rental business, you are fully aware of the importance of keeping your equipment up and running as much as possible, generating revenue for your business. To ensure that this happens and to avoid those costly breakdowns, you need to spend time doing scheduled maintenance.  

 

Just about every manufacturer has a recommended maintenance schedule. They offer defined job codes with the time necessary to perform preventative maintenance steps at scheduled intervals. These codes not only tell you the time required to perform the maintenance, they can also include detailed descriptions of the repair task and sometimes a list of the required parts. These schedules not only cover the primary equipment but also sub-components like an undercarriage. Many of the schedules are based on hours of usage whereas others are time based.

 

For rental equipment, it’s pretty easy to keep track of and know the timing of the maintenance needed because you are always in physical contact with the equipment when it comes back in off rent. Even if the equipment is out on long-term rentals or leases, factory installed GPS transponders are pretty common nowadays or can be installed by your dealership. Knowing the current hour meter or mileage reading is the key to estimating the timing of the next service interval and allows you to plan your service workload accordingly.

 

But let’s look beyond rentals. What about your customer’s equipment? As Ron has mentioned in his classes, it is your goal to give the customer the best service possible and to reduce the repair costs for the equipment they own. Why not use these same principals of maintaining a rental fleet to upsell and offer your customers the same service? 

 

You see, I’m pretty passionate about this subject. I believe that dealers are leaving money on the table and missing an opportunity to offer exceptional service. Too many dealers have not even considered going down the customer preventative maintenance path. I was introduced to the concept of service agreements many years ago by a gentleman by the name of Mark Caldwell. The knowledge he had and how he went about selling service agreements to customers was truly amazing.

 

Mark created his own manual on the entire process, a good 3 inches thick. It covered everything from what was being offered to the customer cost savings formula to how it was to be implemented and managed. He used to say how so many service managers would convince management to buy a service truck and then try to figure out how they were going to utilize it. Mark managed to correlate the number of service contracts to a truck. Boy, did that make for an easy conversation with management to justify the purchase of a new service truck after signing the required number of contracts!

 

We will continue next week.

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Why Things Always Go Wrong

Why Things Always Go Wrong

Why Things Always Go Wrong

This week, Ryszard Chciuk gives us a recipe for success in his blog post on why things always go wrong.

Do you want to have a successful year? Do you want to become a better person? Listen to what Ron Slee is saying to you in his first vlog in 2021 and do it, because The Time Is Now. The time for reading books.

If you are able to read only one book during your whole life, and you want to achieve true satisfaction, both in business and life, read The Peter Principle: Why Things Always Go Wrong by Laurence J. Peter and Raymond Hull (both of them born in Canada of course).

The Peter Principle:

In a Hierarchy Every Employee Tends to Rise to His Level of Incompetence

What is incompetence? Perhaps you have heard of the nurse who says to the patient: Wake up! It’s time to take your sleeping pill.

First time I read The Peter Principle was in 1977. It was really funny to observe my superiors and colleagues through the Laurence Peter glasses. The book is written in the Mark Twain style so it’s OK to laugh, but you’d better take the content seriously. At that time nobody told me it would be the most important book in my life. Later on, I read it again and again, usually every few years. Also, I read it each time I had an opportunity to get a new job. Why? Nobody likes to make a fool of oneself. I also never wished to be an incompetent person. And believe me, it is not easy to recognize whether you are already only one step below your level of incompetence or perhaps not yet.

Each of us spends his life in a hierarchy and everybody is subject to the Peter Principle. As Peter Laurence claims, in time, every post tends to be occupied by an employee who is incompetent to carry out its duties.

You are not allowed to hurt your employee. So, be careful promoting him to another post, even he is very eager to. Imagine your best technician is getting a chance to manage a team of field technicians. For many years he was solving the most difficult problems with customers’ machines and he was proud of it. Are you sure he will also be happy and competent as a supervisor for another people? Maybe he is destined to become the Chief Diagnostics Specialist? I know, this is obviously about a career path and your HR department should be able to support you in this matter. Are you sure the HR specialist is still below his/her incompetence level?

Let’s jump out for a while from business. In democracy we have rights to vote. Why there are so many totally incompetent politicians occupying posts which are so important for the safety and well-being of the nation? Do you think you are still one step below your level of incompetence as a citizen of your country?

Are there any exceptions from the Peter Principle? The third chapter in the book has a title Apparent Exceptions.

What about super-competence? Standard incompetence is only a bar to promotion to higher post. If you are super-competent and your superior reached already his/her level of incompetence you will probably soon be fired due to the violation of the first commandment of hierarchal life i.e., the hierarchy must be preserved.

The people who have reached their level of incompetence are everywhere, so who turns the wheels? Work is accomplished by those employees who have not yet reached their level of incompetence.

The final question: is there any way to protect your own organization from reaching the total level of incompetence? Yes, two things could prevent this happening: that there should not be enough time available, or not enough ranks in the hierarchy.

***

Do not decide lightly to read The Peter Principle. This is just a book, but I have to warn you using words of Raymond Hull:  The decision to read on is irrevocable. If you read, you can never regain your present state of blissful ignorance; you will never again unthinkingly venerate your superiors or dominate your subordinates. Never!

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Pre-Call Planning Is an Absolute Must!

Pre-call Planning is an Absolute Must!

Pre-Call Planning is an Absolute Must

Don Buttrey is the president of Sales Professional Training Inc., a company that offers in-depth skill development for sales professionals and sales support. He has trained thousands of salespeople over 25 years and clearly understands the selling environment of equipment dealers. His curriculum is comprehensive and proven. All courses are now available as web-based Elearning. E-learning is ideal for training individuals and smaller sales teams! Don can be reached at (937) 427-1717or email donbuttrey@salesprofessionaltraining.com. Check out this website link salesprofessionaltraining.com  for more information – or to purchase online sales training. This week he is sharing all of the reasons why pre-call planning is an absolute must for our salespeople.

What preparation should I expect my salespeople to do before picking up the phone or meeting with a customer?

Most of the time salespeople do the ‘typical’ prep such as considering the situation, doing some research, or reviewing notes on the customer such as past sales, problems, internal politics, personal facts, previous calls etc. That is important – but it is not enough. Often, at that point they just charge in or pick up the phone and “see how it goes”. I call this, “showing up and throwing up”. There is another part of pre-call planning that is an absolute must!

One of the most important disciplines and skills I teach is, tactical pre-call planning. This involves consideration of the customer contact person, situation, competitors, etc. and then designing and perfecting the expected interaction. I love that word – “interaction”. The last part of that word is action. And if you want to get action – you must be a master of the interaction! When salespeople make proactive calls, they are on the “offense” and they should prepare their offense!

First, what is the objective for the call? If a salesperson does not know why they are there – the customer doesn’t know why they are there! Sales Professionals must have a purpose or defined reason for every call. If our veterans get in the habit of calling on buddies and just stopping in to say; “got anything for me” or “I just happened to be in the area and thought I would stop by” you will end up with a team of professional visitors. We need professional salespeople!

What will salespeople say to start? What questions will they ask and how will they word them for maximum effectiveness? What benefits of product or distributor value will they leverage? What is their action-oriented objective and how will they ask for commitment or action?

The SELL Process Tool

For the last two decades my mission has been to help salespeople pre-call plan using the SELL Process tool. SELL stands for Start, Evaluate, Leverage, Lock: and each of these steps should be prepared in order to maximize every precious customer interaction. My training curriculum teaches this powerful process in great detail and provides a simple, but profound tool as a framework for effective pre-call tactical planning. It’s like learning a proven offense, that with time, empowers sales professionals to execute each uniquely different call brilliantly! Preparation and ongoing practice are essential. You play like you practice—and salespeople just don’t practice enough. I am a firm believer that we should even be doing dry runs and scrimmages before critical calls!

Using the SELL Process framework, my training teaches sales professionals to write out their tactical plan. Yes, write it. Writing makes the message exact. If you don’t write it, you can’t fix it. Tooling out what you will say to Start will keep you from getting “diarrhea of the mouth” and overwhelming the customer with jabber. Writing out the questions you need to ask and perfecting the wording of those open-ended questions helps you be a consultant and increases the chance that you will find out the real needs and situation –and listen! Plus, writing provides some notes for you to follow and indicates to the customer that you cared enough to get ready for this important investment of their time. Writing helps you remember, helps you prioritize, and keeps the meeting on track and in control. Your confidence and improved non-verbals will show!

And this is not just for big calls. It is an essential daily discipline to prepare appropriately for every precious customer interaction prior to making a call. When a sales professional is prepared, it shows respect to the customer. It presents a professional, consultative image. Buyers are sick of cocky salespeople who wing-it and don’t even listen. Plus, the deal at hand may come down to this do-or-die call – and if the salesperson is not prepared, the opportunity is lost. Careful preparation assures that the message is focused on the customer and not the salesperson. It keeps the call focused, concise, and clear without veering off on useless rabbit trails!

I accept the reality that selling is very dynamic and that anything could happen in each unique call. Pre-call tactical planning with the SELL Process is not a silver bullet. However, it empowers sales professionals with skill and brilliant execution of their offense and defense to maximize every opportunity. The market for a small, independent construction equipment dealer is extremely competitive. Every call counts. The days of winging it are over. Pre-call tactical planning is a must!

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Are Bricks and Mortar Going to Survive the Internet Era?

Are Bricks and Mortar going to Survive the Internet Era?

 

During the past fifty years, most of my work life in this Industry, one of the most significant

‘barriers to entry” in the equipment industry, and in fact, capital goods industries has been the ownership and control of proprietary information. For instance, where to buy a part. A specific part, a bearing, for example, was purchased from an authorized dealer typically because the consumer did not know of any other source. Repairs and Maintenance were the exclusive domain of the authorized dealer for a similar reason. There was no availability for the independent mechanic to service manuals and technical literature. There clearly has been a radical change here hasn’t there? Just ask Google or another search engine whatever you want and they will typically have an answer. Even Alexa or Siri or Bixby will give you an answer on your cellular telephone.

Let’s start with some facts. In the US the standard in the retail sales Industry used to be 10 square feet of store space for every person in the country. In 1998, after a substantial increase in the square foot assigned to retail sales, the retail sales per square foot had dropped from $200.00/ft2 to $150.00/ft2. In 1999 the International Journal of Retail and Distribution Management reported that consumers’ shopping time was down 31% and monthly mall visits were down 47% with stores visited per mall visit down 57%. Clearly something was going on here.

While this was going on Amazon came onto the scene. They started business on July 5, 1994. From that launch date the impact that Amazon has had on retail sales has been nothing short of amazing. In 2019 Amazon had a market share of e-commerce in the USA of 52.4%, Non-US was 5.7% for a worldwide market share of 13.7%. In that same year, 2019, e-retail sales accounted for 14.1 percent of all retail sales worldwide. This figure is expected to reach 22 percent in 2023.

I first used the internet in 1973 through a Service Bureau in Canada via a business called I.P. Sharp Associates. Ian had direct real time access, on line, to all financial data worldwide through the stock markets. He also provided international associations, such as the World Bank, direct access to financial information. He later sold his business to Reuters who kept the news piece and sold the financial piece to what is now provided by Bloomberg. At that time there was no AOL. The general public was not on line yet. That is only forty-five years ago.

Today many business systems offer online “portals” for the public to search through for a part or information on a repair or maintenance for equipment. Today there are a multitude of businesses from whom you can purchase just about any part you need from an alternate source to the authorized dealer. In automotive Genuine parts through their NAPA stores is a direct competitor to the authorized car dealers. In many cases, as Forbes once called it “at a price that will make you weep.” In maintenance and repairs we have seen Mr. Muffler and Midas Muffler forcing the dealers into providing their off brand technical services like Mr. Goodwrench. In the construction equipment world in North America surveys are conducted nearly every five years and that data tells us that maintenance has been completely moved away from the authorized dealers. In fact, labor market share, depending on market area ranges from 8% to 15% of the total labor available. Of course, there are outliers in both directions. The parts market share is not more than 40% any more when in the late seventies it was in the range of 80%.

In 1980 one of the first internet-based buying options was brought out to the market. That parts ordering portal never achieved a portion of the dealer parts business in excess of 10%. Notice the difference between the Amazon model and our model. Amazon started with books and sold their books at a lower price than the local book stores. Even Borders, a major book store retailer was a victim of Amazon. They are no longer in business. What did Amazon do that the authorized equipment parts suppliers didn’t do. They lowered the prices. Their logic was when the customer is the coproducer of the work, they deserve to get a better deal. No one has as yet tried that approach as an authorized dealer. The aftermarket suppliers have already lower prices at their disposal.

So, there is the dilemma. I hope you can see it coming. It is that light in the tunnel of the train roaring down the track. Are you going to sit back and let the internet-based businesses penetrate even more into your parts and labor business or are you going to do something about it?

The Time is Now. If not now, when?

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Room for Improvement

Room for Improvement

Room for Improvement

This week’s guest blog from Ross Atkinson covers all of the ways in which we can still find room for improvement in our processes. 

In my last blog, I entertained the concept of reviewing processes. The idea was that a dealership should look at their processes on a regular basis to validate that what and how things are being done is still relevant and to avoid that dreaded word complacency. Just because you’ve always done something a certain way, even successfully, doesn’t mean that improvements are not possible. Most everything is in constant flux – people change, customers change, systems change, businesses change and technologies change; so why would you believe your processes should remain the same?

A good example is customer statements. Do you still print and mail them out each month? Have you considered emailing them and saving a lot of time and money? Even better, why not give your customers access to their statements and invoices through an internet portal along with a lot of other important information? Are you stuck in the “we have always done it this way” or the “our customers won’t accept this” rut? Or maybe you simply haven’t reviewed the process to ask yourself if there is a better way? If you are not leading the process improvement wave, you’ll always be playing second fiddle to those who are leading the way.

In my experiences in the heavy equipment software industry, dealers were always coming up with an improvement, workflow change or system modification that would make their processes better, saving time or filling a business need.  However, it was never a single dealer coming up with all the ideas.  It usually went hand in hand with how progressive a dealer and in a particular area they routinely focused on.

So, if you are struggling to come up with a process improvement idea, look to your industry peers.  There’s no shortage of dealer meetings or group software training sessions or picking up the telephone and asking other dealers how they do it. There’s no shame in taking advantage of their knowledge and experiences so you don’t have to. It doesn’t mean you need to do it exactly the same way but if it inspires you to think outside the box, it’s worth it!

You also need to know that an improvement doesn’t have to be huge; even a subtle change can have a positive impact on your business. Have you ever thought about analyzing what it takes your staff to process a parts invoice? You might be surprised with what you discover. It might be lack of constancy amongst your staff or a lack of knowledge requiring some education. Maybe your staff can improve their interaction with the system, reduce the number of steps and speed up the transaction time. Imagine if you could eliminate just 10 seconds for each invoice; do the math and realize how much extra time your counter staff will have to better service your customers!

So, are you up for the challenge? There’s always room for improvement. The onus is on you to make the commitment of reviewing, identifying and implementing process changes.

For more information on our classes and assessments, please visit us at Learning Without Scars.
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Coverage and Account Priority

Coverage and Account Priority

Coverage and Account Priority

Virtual Selling Tips related to Vital Selling Regimens  by Don Buttrey, President of Sales Professional Training, Inc. In this week’s guest blog from Don Buttrey, we explore the importance of coverage and account priority.

Call reporting can keep us on track but staying on top of the action is much harder from the home office. It is all too easy to get interrupted at home, or to lose the prioritizing system when we work in our traditional professional spaces.

Coverage and Account Priority

  1. In this slower market, set an aggressive deadline to call through all the current accounts under your responsibility. Stay in ‘front of mind’ even if their business is slow or on hold.
  2. Periodically you should re-prioritize your accounts to adjust to market changes and other dynamics. During this pandemic, re-prioritize your accounts to focus on accounts that are less impacted and offer immediate sales potential. Some customers or segments are actually doing better in this current downturn. Focus on the right accounts and markets NOW. (This also applies to your selection of Strategic Accounts – see next)
For more information on our classes and assessments, please visit us at Learning Without Scars.
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Prospecting and Account Penetration

Prospecting and Account Penetration

Prospecting and Account Penetration

Prospecting and Account Penetration: Virtual Selling Tips related to Vital Selling Regimens. By Don Buttrey, President of Sales Professional Training, Inc. For today’s guest blog, Don shares with us the unique challenges of prospecting and account penetration in the virtual world. In the world of “before,” it was a given that we could meet with our customers. This new normal challenges us to innovate our processes.

Not being able to drive around and see what is going on in the field is a problem today. We have to be creative with how we do our prospecting. Using the phone is much more effective in numbers it is the quality not the quantity that gives us some trouble.

Prospecting and Account Penetration

  •  Now is the opportune time to find and develop new accounts and new relationships within existing accounts!
  • Slower markets put pressure on ‘price’. But you can overcome that with good fundamental selling. One of your best negotiation strategies is to increase your prospecting. Having more deals in process (better participation/market awareness) gives you more power. The more deals you have in the pipeline – the better!
  • Have thick skin. Do not take rejection personally. Be carefully persistent. If they are a potential customer, they will appreciate your proactive effort!
For more information on our classes and assessments, please visit us at Learning Without Scars.
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Virtual Selling and Time Management

Virtual Selling and Time Management

Virtual Selling and Time Management

Don Buttrey, President of Sales Professional Training, Inc. is back with a new installment of his CRM Hell series: Virtual Selling and Time Management.

 

Virtual Selling Tips related to Vital Selling Regimens.

The virtual world is all on you. You are in control of every aspect of your world. Your life, your world, everything. It is a big change. We had become comfortable with our “old” routines. How we proceeded through the day. How we organized our calls. Now we have to “relearn” how to do everything.

Time and Appointment Management (calendar)
  • Check/improve internet speed. Upgrade if needed. This is your new main venue and you must avoid as many potential distractions as possible.
  • Set aside time each week to SCHEDULE calls/video conferences with current and prospective customers. Call and/or email to ask for best day/time then send invites. Be proactive. Take control.
  • Load up your calendar with appointments and live by that calendar.
  • Confirm next meeting and venue (call or video) at the end of every sales call.

With time management applied to our virtual world, we can stay on top of our customer service.

For more information on our classes and assessments, please visit us at Learning Without Scars.