Jul 9, 2024 | Marketing, Technology, Training
Data Security and Your Business This week, Ron Slee returns with new blogs. This piece is a continuation of a podcast episode with Mets Kramer and Stephanie Smith, talking about data security and its crucial role in your business. In our recent podcast, we delved into...
Aug 24, 2021 | Marketing, Ross Atkinson, Technology, Training
Target Marketing In his guest post for this week, Ross Atkinson highlights the critical importance of technology when it comes to target marketing. It is truly amazing how times have changed in the last 20 years! Dealerships have gotten larger through consolidation...
Jul 6, 2021 | Marketing, Mets Kramer, Product Support Selling, Technology
The Digital Dealership: Comparing Equipment Presentation Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Comparing Equipment Presentation. One of the Statements I have made repeatedly...
Feb 23, 2021 | Management, Marketing, Parts, Personnel, Product Support Selling, Service, Training
Are Bricks and Mortar going to Survive the Internet Era? During the past fifty years, most of my work life in this Industry, one of the most significant ‘barriers to entry” in the equipment industry, and in fact, capital goods industries has been the ownership...
Oct 5, 2020 | #MondayBlogs, Marketing, Technology, Uncategorized
Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few...
Sep 9, 2020 | Management, Marketing, Parts, Personnel, Product Support Selling, Service, Training
A Pathway to Learning Since we started a business to provide classroom training for parts and service operations and product support sales and marketing, we have been constantly creating and redesigning what I have always called “Learning Paths.” A pathway to learning...
