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288 search results for: Marketing

281

The blog going forward

After our first four months into the blogosphere and input from several respected people we are going to begin a more predictable and we hope a more useful structure for the blog. We will continue with some of the staples such as Friday Folosophy and Book of the Week but we will begin to feature […]

283

A Thought

I would appreciate some help and direction please. I am thinking about initiating a blog specifically on the Parts Business Group, another one on the Service Business Group, and finally one on the Product Support Sales & Marketing Group. I would like to have any comments on thoughts on this approach. I will monetize each […]

284

Making Segments that Work

Alright, you have run the reports, established the different levels of purchases, obtained accurate machine populations for the customers and have put this market segmentation code into the name and address record on your computer. Well now you have 64 market segments. I submit to you that this is too many segments to determine a […]

285

The vagaries of travel

One of the truly remarkable things that has happened through my work life has been the availability of air travel. It is not as if airplanes were just invented and brought to the market but it is the availability of flights to almost everywhere you want to go and at a price that would once […]

286

Service Management – Unit I March 21st & 22nd, 2012

The “New” Quest Service Management – Unit I What it looks like when it is Right A more professional, productive and profitable Service Operation is necessary for the distributors in the Capitals Goods Industries to be successful. To assist in the development of this Service Management team we have designed a new series of training […]

288

Here we are…

Welcome to our blog. We will be involved in discussions and debates on all subjects relating to the operational aspects of equipment dealers and distributors in the Capital Goods Industries. Parts, Service, Product Support Selling, Marketing and Customer Service will be our focus here. But we don’t want to limit your repsonses or thinking to […]