LWS: Primary Research Observation Experimentation (ENG)

In this lecture we will focus on the first two of the three primary data collection methods observation and experimentation. Starting with observation, we will discuss the various approaches to observation research and its advantages and disadvantages. I will also go over human observation and the relatively new method of ethnographic research. Many of the methods of machine observation including tracking and virtual reality an augmented reality marketing research will be featured. The experimental research section will define experimental research and discuss test markets.