LWS: The Research Process (ENG)

To create effective marketing strategies that connect with your target, leveraging the opportunities in your industry which utilize your company’s strengths most effectively, you must first understand the environment in which marketing operates. In this lecture, I will present an overview of the entire marketing research process; problem definition, research design, sampling, collecting, analyzing the data and finally, presenting the report. I will also discuss all the components for creating a research request and a request for proposal.